Apple Youth Programs
An in-store program which functions as a "Summer Camp" to introduce kids to Photography, Film Making, and Music. These booklets are handed out to kids taking part in the program in-store. Each book offers tips and tricks for using Apple's iLife software. Tips like key commands and the basics of Photography, Film, and Music. The program identity hinges on the creation of a stencil aesthetic that is applied to all icons and a custom stencil version of Apple's house font Myriad.
Each booklet is printed on a light colored stock: green, pink, and blue. All printing is 4/4 with 3 PMS of each primary color (green, pink, or blue) and black. Each workbook includes: a plastic stencil, lined paper, and grid paper.
In Store Takeaway: With diecut shapes
SNAP, JAM, ACTION: Stencils
Booklets
Project CD Cases
In Store Posters